Lindsey Vonn, Lara Gut, and Anna Veith Spreading the Joy with Launch of New Collection
- in HEAD ski
- posted November 7, 2016
The re-designed microsite http://joy.head.com helps skiers around the world with nutrition and fitness advice, inspirational stories about and with the HEAD ski stars and bloggers to have more fun skiing and to make the most of their time on the slopes. Also this year, a prominent team is supporting our campaign. In addition to the British ski cross racer Pam Thorburn; we have an all-star team with World Cup top racers Anna Veith, Lara Gut, and Lindsey Vonn.
The campaign supports the launch of the new HEAD JOY ski line, the perfect combination of innovation, technology and design, which makes you forget tired legs and provides fun all day long. The secret of the ski, being developed especially for women, lies in the revolutionary GRAPHENE material which is the lightest, thinnest and strongest material in the world. Combined with carbon and Koroyd™ the ski is 20% lighter, balanced and controllable. It helps to reduce fatigue throughout the entire day. The JOY line consists of six models – Super JOY, Pure JOY, Absolut JOY, Total JOY, Great JOY and Big JOY – covering every skiing style and slope around the globe. The skis are commercially available from winter 2016.
In addition to inspiring stories from the HEAD athletes and bloggers; and the fun on the #VivaJoy microsite, HEAD offers several sweepstakes throughout the season. From November 7th on we will have different activities and contests on the different social media platforms under the hashtag #Vivajoy.