HEAD presents second round of the # 24HRJOY campaign with celebrity support
- in HEAD ski
- posted November 13, 2015
Also this year, a prominent team is supporting our campaign. In addition to the British ski cross racer Pam Thorburn and the Italian skier Elena Curtoni, the Swiss skier Lara Gut is part of the team. Press support is given by the three bloggers, Janni Deler and Lisa Olsson from Sweden as well as Sylvia Haghjoo from Germany.
The campaign supports the launch of the new HEAD JOY ski line, the perfect combination of innovation, technology and design, which makes you forget tired legs and provides lots of fun all day long. The secret of the ski, being developed especially for women, lies in the revolutionary GRAPHENE material, the lightest, thinnest and strongest material in the world. Combined with carbon and Koroyd ™ the ski is 20% lighter, balanced and controllable. It helps to reduce fatigue, no matter how long the ski day is. The JOY line consists of six models – Super JOY, Pure JOY, Absolut JOY, Total JOY, Great JOY and Big JOY –covering every skiing style and slope around the globe. The skis are commercially available from winter 2015.
In addition to inspiring stories from the HEAD athletes and bloggers; and the fun on the #24HRJOY microsite, HEAD offers several sweepstakes throughout the season. According to the motto: “a joy that’s shared is twice the joy” the 15/16 campaign gets started under #GoShareJOY.